Communicating Design Concepts Quickly
Most of us are landscape designers and contractors, not artists. We need to be able to
communicate our ideas quickly to a client & move on with what we do best, installing &
maintaining beautiful landscapes. This clinic will teach you the fundamentals of creating a
3D sketch that will excite your client and shorten sales time. This is the ideal way to show
how portions of a larger project will look or to sell small enhancement projects when a
traditional landscape plan isn’t necessary.

  • Learn how to test ideas with a client on the first appointment to avoid producing
    design plans & concepts they don’t like, or want.
  • Gain confidence by having another sales tool available in thier ‘sales toolbox.’
  • Learn to not be afraid of hand rendering. (You’ll be done by the time others turn their
    computer on.)
  • Learn the essentials of quick rendering & what tricks to use when time is short and
    stress is high.
  • Learn how line weight, color and perspective come together to give your rendering
    believability.
  • Be able to create client enthusiasm that will give your company a competitive edge.
AGENDA (January 23rd, 2020)
REGISTRATION
8:30am to 9am

CLINIC
9am to 5pm

LUNCH (provided)
12:00pm-12:45
6.5
January 23rd, 2020: Design Clinic
Quick Information
EDUCATION
EVENTS
GOLF OUTING
RENEW MEMBERSHIP
SAFETY
SCHOLARSHIPS
Ohio Landscape Association
9240 Broadview Road
Broadview Heights, OH 44147
440-717-0002
Toll Free: 800-335-6521
GUEST PRESENTER
Cancellations made 8 to 14 days prior to the course start date will be subject to a 30% cancellation fee.  NO refunds will be issued for cancellations 7 days or less prior to the course, no shows, or cancellations
on the day of the course.  If, for any reason, the course is cancelled, enrollees will be notified, and fees refunded in full.

COST
Members:  
Before  01/9/20 - $129
After  01/9/20 - $159

Non Member:
Before  01/9/20 - $159
After  01/9/20 - $1
89

Register by January 9, 2020 for early bird rates. Registration closes
January 16, 2018. Register online, via email, or call the OLA at 1-800-335-
6521
KEVIN O'BRIEN
Landscape Designer / Lifestyle Landscaping
Kevin is a landscape designer specializing in creative & naturalistic residential
gardens. His built projects have earned awards at the local, state and
national level via the OLA, The Ohio Nursery & Landscape Association, The
Perennial Plant Association, National Association of Landscape Professionals
and the American Horticultural Society. He has been featured in Lawn &
Landscape Magazine, Grounds Management Magazine, Cleveland Magazine,
Cleveland Home Décor, Green Industry Pro Magazine, Landscape Contractor
Magazine as well as local news media.  Kevin enjoys sharing what he has
learned over his career to further elevate the art and craft of landscape &
garden design. He has spent the past 20 years at Lifestyle Landscaping, Inc.
North Ridgeville designing and selling residential work.
CONTINUING EDUCATION UNITS
INDIANA WESLEYAN UNIVERSITY
4100 Rockside Rd,
Independence, OH
44131
OLA Members - You will be asked to sign-in with your username and
password to receive the discounted member price on your
registration. If you need password assistance, contact the OLA at
1-800-335-6521 or via email at
password@ohiolandscapers.org.  

Please note: Password assistance is available during normal OLA
business office hours: Monday thru Friday, 9:00 am to 5:00 pm.
REGISTRATION